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Where Pet Accessories  Meet Mental Health Support

HeilaHeart Home

Fostering mental health awareness through our unique range of pet accessories and apparel

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Explore the Collection

All Products

Nice Outfit!

Elevate your pet's style with a HeilaHeart matching outfit! 

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Experience the HeilaHeart Difference

Pet Accessories with a Heartfelt Mission
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Stylish Pet Accessories, Deep Meaning

Elevate your pet's style while championing mental health awareness.

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Active Mental Health Advocacy

10% of every purchase supports organizations like the Canadian Mental Health Association.

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Spread Smiles with HeilaHeart Tags

Share positivity and support by gifting our smile tags, fostering connections that matter.

Tag You're It!!

Introducing the HeilaHeart Smile Tag! Alongside our HeilaHeart Pet Accessories, we present our Smile Tag - a small yet powerful way to brighten a persons day.  Join our tag team today and share a smile with others! Together, let's spread smiles across Canada!

Each HeilaHeart product comes packaged with a smile! Our smile tag serves multiple purposes, each carrying significant meaning. Firstly, it honors our beloved pets for the unwavering support they provide us daily. Additionally, the smile tag serves as a token of appreciation to our customers for their commitment to supporting mental health. But that's not all—the tag holds deeper significance. It's a tool for spreading smiles, a tangible way to express compassion and remind others that they are seen and valued. When someone displays or shares their smile tag, it signifies more than just a gesture; it's a symbol of caring and being a safe, empathetic individual—one who listens without judgment. By embracing the smile tag, individuals become part of a community where compassion thrives and stigma fades away. It's a simple yet powerful way to foster connection and support within our community.

Why HeilaHeart?

Why Choose HeilaHeart?

Bridging Hearts for Mental Health Support

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Stylish Expression with Purpose

Our pet accessories allow your furry companion to stand out while also making a meaningful statement. Your pet's style becomes a symbol of support for mental health awareness, helping to initiate conversations and raise awareness.

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Fostering Connection and Empathy

HeilaHeart accessories create a sense of belonging. When your pet wears them, it signals your commitment to mental health support, encouraging empathy and understanding among fellow pet lovers. It's a subtle yet impactful way to connect with others who share your values.

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Promoting Mental Health Advocacy

Every accessory you purchase directly contributes to funding mental health initiatives. By adorning your pet with HeilaHeart, you actively participate in the cause, spreading awareness and support throughout your community. It's a stylish way to make a difference.

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Unleash Tail-Wagging Joy

Discover Premium Dog Accessories Tailored for Style and Comfort

The Hearts Behind HeilaHeart

Karen Jones

Karen Jones

Founder

I am one of eleven children from Yarmouth, N.S. Canada. I'm a devoted wife, a mother of 3 beautiful (now adult) children, an owner of 2 incredibly special dogs and a very passionate Mental Health advocate. My love for Pets and the empathy I have for those suffering with mental health has led me to building my pet accessory business & brand which is designed to always make you smile, just as our pets do so naturally.
Sheila Atwood

Sheila Atwood

Inspiration

Sheila, my sister, the inspiration behind the name HeilaHeart. In the process of building this business & brand specifically with Pets and Mental Health in mind, I reflected back on the dark days that followed after I lost my sister to cancer and the incredible pain that was felt by my family. Sheila represented everything you could think of in a person whose heart had so much to give. She was vibrant, empathetic and truly did depict unconditional love. She had a great love for her pets, and without hesitation, would give her time to anyone who needed a shoulder (fur or no fur), she was out to heal a heart wherever she could. My sister Sheila inspired the name of my business HeilaHeart which perfectly represents the vision and mission of spreading unconditional love and to give our pets a brand that pays tribute to the support they so naturally give.
Finley

Finley

Brand Ambassador

Let's meet Finley! Finley is a rescue from a kill shelter in Buffalo NY where he was surrendered after being located in a home that did not give him the love and care he so desperately needed and wanted to give. Finely was within 24hrs of an unexpected rainbow bridge crossing when a rescue team rushed to the shelter giving Finley a 2nd chance at life. Finley was shipped off to Ontario Canada where he found his forever home with the Jones family. Little did Finley (or I) know, he would walk into our lives and become the most loving fur baby to represent a Pet accessory brand who's goal is to support Mental Health. His credentials in fact met the criteria to take on this role with confidence. By just being a pet, he has everything it takes to represent the HeilaHeart brand.
Freddy

Freddy

Brand Ambassador

Let's meet Freddy (aka Fredericton)! Freddy was adopted from a family who was just not ready or prepared for his fun loving, energetic, curious, confident spirit. Freddy was packed up and flown from Nova Scotia to his forever home in Ontario. Fred fit right in with the Jones family who also shared his personality! Freddy has been with us for 13 years and his personality is still shining strong! Freddy represents HeilaHeart perfectly, he shows an abundance of unconditional love and support but he is also a teacher...he teaches us that it is ok and very healthy to set boundaries, he reminds us of that every day! Freddy is a wise loving teacher, a teacher who will remind you that you are strong and independent and you don’t' need cuddles all the time...you are stronger than you think.
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